About Ardor

Abigail Greisen, owner of Ardor Dancewear, started her dance journey back in 2018 as a freshman in high school. She fell in love with all aspects of ballroom dance, but especially with the gorgeous costumes. In 2019, she began the process of learning how to design and create dance jewelry, and occasionally toyed with the idea of making her own dress. With school and dance training, she never had the time. Once she moved to Utah for college in 2021, she noticed a lack of variety in the dresses available. With BYU costuming restrictions unique to Utah, dresses looked very similar, and tended to circulate within the state. All dancers deserve to feel special, in a unique dress made just for them, so Abigail decided she wanted to create unique designs that still follow these BYU rules.